MediaScript Blogs

Using the Women-Owned Logo to Boost your Exposure and Influence

Women Business Enterprise National Council’s (WBENC) Summit and Salute was just a couple of weeks ago in Phoenix and it is always a wonderful event!  There are plenty of people to meet and things to learn; but I find one of the highlights of the trip (in addition to the networking) is visiting the “Women Owned” table.  There you can see all of the products made by women-owned businesses that you can buy at various retailers.

Also, WBENC rolled out #ActIntentionally at the event.  The purpose of this movement is to get us to think about the products and services we buy/use every day.  When you #ActIntentionally, it not only benefits women-owned business but gives us a voice with our potential corporate clients as well as influence on the local, state and national levels.

Many certified WBE’s think that they can only use the logo if they have a packaged product, however the truth be known; any certified WBE can use the logo – even if you are in a service based industry such as mine.  One of the big benefits I see in using the logo is that consumers quickly understand that you are a women-owned business.  And I know when I am out shopping and I see the women-owned logo I am always drawn to support my fellow WBE sisters  🙂

Last week I was asked by WBENC National to complete a blog post on how we use the Women Owned logo in our business and I have to say we place it everywhere (along with the WBENC logo).  We have it on our website (https://mediascriptllc.com), our email signature and most importantly on the video we use to highlight our organization.  And we make sure to place the logo on all of the videos we create for other certified women-owned businesses.

Statistics show that 95% of business buyers do some form of research online*; therefore it is important to have both the WBENC and Women-Owned logos highly visible.  Additionally, the logos add a layer of credibility to prospective buyers and could be the differentiator that draws someone to your product or service.

Finally, I would like to share with you some other statistics I ran across:  30% of the businesses in the United States are women-owned** and 51% of the American population are women***.  So clearly it is to our advantage to start promoting ourselves and each other.  #ActIntentionally  #buyWomenOwned

Angela Horne is CEO & Co-founder of MediaScript, llc.  She is a member of the Women’s Business Enterprise National Council (WBENC) and serves as chair for several committees through their Regional Partner Organization the Ohio River Valley Women’s Business Council (ORV-WBC).  She was named WBE Advocate of the Year in 2013 by ORV-WBC and was appointed to WBENC’s National Women’s Enterprise Leadership Forum in 2014.  She is also a member of the National Association of Women Business Owners (NAWBO) and serves as chair of the 2016 Visionary Gala.

*www.brafton.com

**www.womenable.com

*** www.census.gov

e-Learning’s Strength: Trimming the Fat in Learning

Many years ago MediaScript was tasked with putting live compliance and continuing education courses into an online format.  It was then that I first noticed a huge discrepancy in the amount of time spent in the classroom versus the amount of content actually being taught.  When sitting in a classroom it is hard to see, especially when you begin watching the clock and wondering if the class will ever break or end.  Here is a classic example of that situation: We did a lecture-capture recording of a live twelve-hour compliance course (over a few months) in order to create a twelve-hour online course.  To make the course ready for online viewing, we had to remove audience introductions (“Let’s go around the room…”), pauses for writing and sharing experiences, reading, breaks, Q&A, etc.  Following those edits, we were stunned to discover that we had less than three hours of actual classroom/teaching content.  Only 25% of classroom time was actually used in presenting material!  I thought this was an anomaly, but in tracking and editing hundreds of classes over the past decade, I’ve found that the introduction of content covers less than a third of actual class time.

Getting over the shock of seeing a class fall so far short in time, I began to examine e-Learning in a different light.  What I discovered was that, as a society, we have been programmed to absorb information in smaller chunks.  Commercial television runs five minutes and then a break.  Most YouTube videos are under five minutes.  Two minutes is the rule for many online promotional videos.  Even during NFL football games less than 15 minutes of the entire game accounts for actual playtime!  Once MediaScript started developing classes with the concept of using “bite-sized” video segments, also known as “microlearning”, we found that retention rates of the content soared.  The content was not hidden or diluted behind hours of filler or frivolous banter.

Increasingly, companies are turning to e-learning to deliver critical content and training to employees.  Workers today process this content in small online media-based segments and we reinforce its retention through exercises which include video-based test questions, written responses and, of course, typical multiple choice questions.  All of these exercises offer instant results and feedback.  We have even built in a test help system that will take a participant back to the section of the lecture that pertains to an incorrect answer.  The ability to quickly surmise what was missed, followed by the instant discovery of the correct answer from the video lecture makes the quizzes and tests a more complete  learning function.

The use of video based e-learning shortens the amount of time it takes to train or learn by delivering content in concise chunks.  This is how we are programmed to process information: process, then practice.  This “process, then practice” approach is exactly why the “Flipped Classroom” concept has gained widespread use in colleges and universities around the world.  And it all started when the fat was removed from the class.

Ron Horne is Chief Technology Officer of Mediascript, llc, and has spent decades in educational technology, writing, professional video production and IT project management.

Motion – A Key to e-Learning Retention and Viewability

From the dawn of time, we have educated one another by demonstrating how to do things.  “I make fire”, says the Caveman. “Here’s how I do it”.  The universe and everything in it is in constant motion.  The change is what we notice.  I really love the part of the movie Jurassic Park (1993) where they are being hunted by the Tyrannosaurus Rex and Dr. Alan Grant (Sam Neill) says, “He can’t see us if we don’t move”.  How true this has become in the online learning environment.

In my 30 years in educational technology I constantly faced a pushback from educators and professors that e-Learning is just not even close to being in the classroom.  I would agree with that assessment when online learning consists of text, static images or pictures, or Powerpoint slides with a voice behind it.  To this day, if you put me in front of slides or static images with “next” and “back” buttons, I have difficulty holding my attention.  However, when you incorporate video of the presenter and video of the processes, all of a sudden the entire learning model shifts and retention rates soar.  A study by 3M Corporation and Zabisco finds that, “90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.” And according to A Wharton Research Center study published by WebConference.com™, the retention rate of verbal only presentations is approximately 10%. However, when you combine visual with verbal communication, you increase the retention rate nearly five times. The participants identify with the presenter and are following what was being shown to them.  As any of today’s Do-It-Yourselfers know, you can do a search on YouTube and you will find plenty of demonstrations on how to do just about anything around the house.  I recently replaced my water heater after watching a YouTube video.  When I looked at the PDF installation guide, I was not comfortable with doing the project on my own.  But seeing and experiencing how it is done by watching a video of the process, and trusting the expert gave me the confidence to move forward. Hot water continues to flow in our house. J

Perhaps some of the best feedback I have gotten from our video-based e-learning participants over the years is that they felt “a part of” the class.  They could “touch, feel and own the content”.  And they had control over it. Motion is the key to drawing their attention and keeping them engaged in the learning experience.

Ron Horne is Chief Technology Officer of Mediascript, llc, and has spent decades in educational technology, writing, professional video production and IT project management.

Analytics PictureAnalytics Browsers

Accountability, we all need it. In the e-Learning world, it’s a necessary tool to ensure that employees actually take the training.

As a Supervisor, have you ever had the experience that employees didn’t complete the required training, or sat in a class but failed to retain the important information? And usually you find out only when it is too late?  This could happen in a meeting, or worse, when interacting with a customer. It’s not only frustrating, but non-productive to suddenly realize that only a few people understood and grasped the material.

With the right e-learning solution you can not only get the content out to the employees quickly and easily, you can also track users progress through the classes. Another benefit we have found is that when employees know they are being tracked, they tend to watch, review and complete all of the material. Monitoring and reporting users throughout the learning process can significantly reduce surprises and the frustration and embarrassment that comes with them.

Analytics and reports provide valuable insights into participants understanding, viewing behaviors and engagement. By understanding these trends you can see what content was meaningful to them and how they are using it. From there you can measure the impact and value to the organization as a whole.