Join Angela Horne as she goes through what was trending in 2016 for online video and what is expected to be hot in 2017.
MediaScript helps to make organizations essential with our elearning, video production, and digital media services, by developing and producing dynamic visual content.
First off I would like to say, YouTube is a great resource to find information… I use it all the time. And because it is the most popular video destination, many of our clients thought YouTube is the best place to upload their companies marketing videos; especially since Google owns YouTube and ranks their videos higher than actual web pages. However, if you are placing your marketing videos only on YouTube you run the risk of potential clients not following through to your site and learning more about your products and/or services. It’s the “Oh Look – Squirrel” mentality, they start looking at the other videos that pop-up on their screen; which many times can be a competitor’s video.
When we produce videos for our clients, part of our process includes creating a custom video player to embed their videos. This player helps to control what a prospective client sees and does after they watch your video; a “Call to Action” when the video stops playing. And coincidentally, this leads to another discussion/blog… “What do you want people to do once they find your website and/or video?” – (sorry, I’m having my own “Oh Look – Squirrel” moment).
I was excited to read an article the other day by Troy Dreier titled: The Cons and Cons of Uploading Marketing Videos to YouTube (http://www.onlinevideo.net/2016/12/cons-cons-uploading-marketing-videos-youtube/) where he echoed many of the dangers we have been warning our clients about for the past year or so.
So if you currently have videos or are in the process of thinking about creating one for your own business I hope you will have us help you with them. But in any case, consider embedding them in a custom video player and ask yourself the question… “What do I want people to do once they find me?” (future blog).
I would love to hear your feedback: https://mediascriptllc.com/about-us/contact-us/
“A minute of video is worth 1.8 million words” according to Dr. James McQuivey at Forrester Research. For years Ron and I have used video as a powerful tool for our clients and ourselves. And now I just read that the CEO of a global consulting company completely banned the corporate memo in favor of webcasts and video chats! She found that swapping a formal email for a video message not only improved communication across her company but also transformed the company’s culture.
In our experience, we have found that webinars often allows the presenter to be less scripted and creates interaction for the audience by having the ability to ask questions online. And while video chats tend to be more scripted; oftentimes the emotion shows through as you can see the person presenting. This is not the case with other platforms that just use the presenters voice and Powerpoint slides.
I don’t know about you, but I find that I will interpret an email from someone one way and later when I see them and they explain it, I realize that I misinterpreted what they were saying in the e-mail… this is a problem with text based communication. There is a commercial playing on TV by State Farm titled “Jacked Up” that shows two people saying the exact same thing but because you can see their body language, voice tone and the inflection of their words you quickly realize how different the meanings truly are. The first part of the scene shows a daughter coming out of the house saying “Is this my car?” all excited; with her father smiling in the driveway grinning ear-to-ear. And the next scene shows a guy walking towards his car asking “Is this my car?” with a confused look on his face because the car is sitting on cinder blocks with all of its tires and bumpers missing… same words – different meanings.
So if you truly want to break out of the traditional corporate mode… think about using video the next time you want to communicate important information to staff, clients or vendors.
Earlier this week I was reading a post about the challenges of video-based learning… and it got me thinking about the concerns we often hear and how we help our clients to overcome them.
Lack of Time
We find that if you create bite-size modules learning can be done anytime and anywhere. For instance, when we record a class, workshop and/or event we find it helpful to break-up the content into individual topics. This way a learner can pick the module they want to watch and view it on their computer, tablet or smartphone.
Not Enough Bandwidth
Many video-based systems require a large amount to bandwidth to view the content. However, our technology auto-senses your devices connection and automatically adjusts the bandwidth to the device, so there is very minimal buffering once you start watching.
Breaking down content into bite-size modules is great for the learner, however when it comes time for the end-user to go back and review a certain topic it can be difficult. But depending on the solution you are using this can be relatively easy. Our system allows for the participants to search not only in each presentation by keyword, but also in the course catalog that houses each of the different modules. All powerpoints, slides, text, etc. are Optical Character Recognized (OCR’d) and allows the users the ability to search. Presentations can also be closed captioned which allow for search-ability of the spoken word.
In this day and age organizations want to make sure their contact stays secure and cannot be viewed or downloaded. It is important that sensitive information only be viewed by certain individuals and that the learner only sees the online courses they should see.
Oftentimes organizations are concerned that traditional in-person classroom type of learning is the best for interaction; however interaction can come in many different forms of online learning. You can utilize online learning as a “flipped-classroom”, meaning that the learning takes place online then you use the traditional classroom time to apply the material that was just learned. You could have interaction through chat, blogs, evaluations, Q&A, etc.
Women Business Enterprise National Council’s (WBENC) Summit and Salute was just a couple of weeks ago in Phoenix and it is always a wonderful event! There are plenty of people to meet and things to learn; but I find one of the highlights of the trip (in addition to the networking) is visiting the “Women Owned” table. There you can see all of the products made by women-owned businesses that you can buy at various retailers.
Also, WBENC rolled out #ActIntentionally at the event. The purpose of this movement is to get us to think about the products and services we buy/use every day. When you #ActIntentionally, it not only benefits women-owned business but gives us a voice with our potential corporate clients as well as influence on the local, state and national levels.
Many certified WBE’s think that they can only use the logo if they have a packaged product, however the truth be known; any certified WBE can use the logo – even if you are in a service based industry such as mine. One of the big benefits I see in using the logo is that consumers quickly understand that you are a women-owned business. And I know when I am out shopping and I see the women-owned logo I am always drawn to support my fellow WBE sisters 🙂
Last week I was asked by WBENC National to complete a blog post on how we use the Women Owned logo in our business and I have to say we place it everywhere (along with the WBENC logo). We have it on our website (https://www.mediascriptllc.com), our email signature and most importantly on the video we use to highlight our organization. And we make sure to place the logo on all of the videos we create for other certified women-owned businesses.
Statistics show that 95% of business buyers do some form of research online*; therefore it is important to have both the WBENC and Women-Owned logos highly visible. Additionally, the logos add a layer of credibility to prospective buyers and could be the differentiator that draws someone to your product or service.
Finally, I would like to share with you some other statistics I ran across: 30% of the businesses in the United States are women-owned** and 51% of the American population are women***. So clearly it is to our advantage to start promoting ourselves and each other. #ActIntentionally #buyWomenOwned
Angela Horne is CEO & Co-founder of MediaScript, llc. She is a member of the Women’s Business Enterprise National Council (WBENC) and serves as chair for several committees through their Regional Partner Organization the Ohio River Valley Women’s Business Council (ORV-WBC). She was named WBE Advocate of the Year in 2013 by ORV-WBC and was appointed to WBENC’s National Women’s Enterprise Leadership Forum in 2014. She is also a member of the National Association of Women Business Owners (NAWBO) and serves as chair of the 2016 Visionary Gala.