MediaScript Blogs

MediaScript at GL-WBC Conference in Detroit

Angela Horne and Cheryl El-Alfi will be presenting an informational workshop “Best Practices to Leverage your WBENC Certification” for new WBENC members at the Great Lakes Women Business Council Conference in Detroit.  This presentation met with top reviews at the Ohio River Valley WBC Conference earlier in the year.

“Oh Look – Squirrel”… Why you should use other video platforms (in addition to YouTube) to house your marketing videos.

First off I would like to say, YouTube is a great resource to find information… I use it all the time.  And because it is the most popular video destination, many of our clients thought YouTube is the best place to upload their companies marketing videos; especially since Google owns YouTube and ranks their videos higher than actual web pages.  However, if you are placing your marketing videos only on YouTube you run the risk of potential clients not following through to your site and learning more about your products and/or services.  It’s the “Oh Look – Squirrel” mentality, they start looking at the other videos that pop-up on their screen; which many times can be a competitor’s video.

When we produce videos for our clients, part of our process includes creating a custom video player to embed their videos.  This player helps to control what a prospective client sees and does after they watch your video; a “Call to Action” when the video stops playing.  And coincidentally, this leads to another discussion/blog… “What do you want people to do once they find your website and/or video?” – (sorry, I’m having my own “Oh Look – Squirrel” moment).

I was excited to read an article the other day by Troy Dreier titled:  The Cons and Cons of Uploading Marketing Videos to YouTube (http://www.onlinevideo.net/2016/12/cons-cons-uploading-marketing-videos-youtube/) where he echoed many of the dangers we have been warning our clients about for the past year or so.

So if you currently have videos or are in the process of thinking about creating one for your own business I hope you will have us help you with them.  But in any case, consider embedding them in a custom video player and ask yourself the question… “What do I want people to do once they find me?” (future blog).

I would love to hear your feedback: https://mediascriptllc.com/about-us/contact-us/

Banning the Corporate Memo

Banning the Corporate Memo

“A minute of video is worth 1.8 million words” according to Dr. James McQuivey at Forrester Research.  For years Ron and I have used video as a powerful tool for our clients and ourselves.    And now I just read that the CEO of a global consulting company completely banned the corporate memo in favor of webcasts and video chats!  She found that swapping a formal email for a video message not only improved communication across her company but also transformed the company’s culture.

In our experience, we have found that webinars often allows the presenter to be less scripted and creates interaction for the audience by having the ability to ask questions online.  And while video chats tend to be more scripted; oftentimes the emotion shows through as you can see the person presenting.  This is not the case with other platforms that just use the presenters voice and Powerpoint slides.

I don’t know about you, but I find that I will interpret an email from someone one way and later when I see them and they explain it, I realize that I misinterpreted what they were saying in the e-mail… this is a problem with text based communication.  There is a commercial playing on TV by State Farm titled “Jacked Up” that shows two people saying the exact same thing but because you can see their body language, voice tone and the inflection of their words you quickly realize how different the meanings truly are.  The first part of the scene shows a daughter coming out of the house saying “Is this my car?” all excited; with her father smiling in the driveway grinning ear-to-ear.  And the next scene shows a guy walking towards his car asking “Is this my car?” with a confused look on his face because the car is sitting on cinder blocks with all of its tires and bumpers missing… same words – different meanings.

So if you truly want to break out of the traditional corporate mode… think about using video the next time you want to communicate important information to staff, clients or vendors.

Overcoming the Top 5 Concerns to Video-Based Learning

Earlier this week I was reading a post about the challenges of video-based learning… and it got me thinking about the concerns we often hear and how we help our clients to overcome them.

Lack of Time

We find that if you create bite-size modules learning can be done anytime and anywhere.  For instance, when we record a class, workshop and/or event we find it helpful to break-up the content into individual topics.  This way a learner can pick the module they want to watch and view it on their computer, tablet or smartphone.

Not Enough Bandwidth

Many video-based systems require a large amount to bandwidth to view the content.  However, our technology auto-senses your devices connection and automatically adjusts the bandwidth to the device, so there is very minimal buffering once you start watching.

Searchable

Breaking down content into bite-size modules is great for the learner, however when it comes time for the end-user to go back and review a certain topic it can be difficult.  But depending on the solution you are using this can be relatively easy.  Our system allows for the participants to search not only in each presentation by keyword, but also in the course catalog that houses each of the different modules.  All powerpoints, slides, text, etc. are Optical Character Recognized (OCR’d) and allows the users the ability to search.  Presentations can also be closed captioned which allow for search-ability of the spoken word.

Security

In this day and age organizations want to make sure their contact stays secure and cannot be viewed or downloaded.  It is important that sensitive information only be viewed by certain individuals and that the learner only sees the online courses they should see.

Interaction

Oftentimes organizations are concerned that traditional in-person classroom type of learning is the best for interaction; however interaction can come in many different forms of online learning.   You can utilize online learning as a “flipped-classroom”, meaning that the learning takes place online then you use the traditional classroom time to apply the material that was just learned.  You could have interaction through chat, blogs, evaluations, Q&A, etc.