Women Business Enterprise National Council’s (WBENC) Summit and Salute was just a couple of weeks ago in Phoenix and it is always a wonderful event! There are plenty of people to meet and things to learn; but I find one of the highlights of the trip (in addition to the networking) is visiting the “Women Owned” table. There you can see all of the products made by women-owned businesses that you can buy at various retailers.
Also, WBENC rolled out #ActIntentionally at the event. The purpose of this movement is to get us to think about the products and services we buy/use every day. When you #ActIntentionally, it not only benefits women-owned business but gives us a voice with our potential corporate clients as well as influence on the local, state and national levels.
Many certified WBE’s think that they can only use the logo if they have a packaged product, however the truth be known; any certified WBE can use the logo – even if you are in a service based industry such as mine. One of the big benefits I see in using the logo is that consumers quickly understand that you are a women-owned business. And I know when I am out shopping and I see the women-owned logo I am always drawn to support my fellow WBE sisters 🙂
Last week I was asked by WBENC National to complete a blog post on how we use the Women Owned logo in our business and I have to say we place it everywhere (along with the WBENC logo). We have it on our website (https://mediascriptllc.com), our email signature and most importantly on the video we use to highlight our organization. And we make sure to place the logo on all of the videos we create for other certified women-owned businesses.
Statistics show that 95% of business buyers do some form of research online*; therefore it is important to have both the WBENC and Women-Owned logos highly visible. Additionally, the logos add a layer of credibility to prospective buyers and could be the differentiator that draws someone to your product or service.
Finally, I would like to share with you some other statistics I ran across: 30% of the businesses in the United States are women-owned** and 51% of the American population are women***. So clearly it is to our advantage to start promoting ourselves and each other. #ActIntentionally #buyWomenOwned
Angela Horne is CEO & Co-founder of MediaScript, llc. She is a member of the Women’s Business Enterprise National Council (WBENC) and serves as chair for several committees through their Regional Partner Organization the Ohio River Valley Women’s Business Council (ORV-WBC). She was named WBE Advocate of the Year in 2013 by ORV-WBC and was appointed to WBENC’s National Women’s Enterprise Leadership Forum in 2014. She is also a member of the National Association of Women Business Owners (NAWBO) and serves as chair of the 2016 Visionary Gala.